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| Search Engine Optimization
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Search engine optimization (SEO) is
a set of methods aimed at improving the ranking of a website in search engine
listings and could be considered a subset of search engine marketing. The term
SEO also refers to "search engine optimizers," an industry of consultants who
carry out optimization projects on behalf of clients' sites. Some commentators
and even some SEOs break down methods used by practitioners into categories
such as "white hat SEO" (methods generally approved by search engines, such as
building content and improving site quality) or "black hat SEO" (tricks such as
cloaking and spamdexing). White hatters say that black hat methods are an
attempt to manipulate search rankings unfairly. Black hatters counter that all
SEO is an attempt to manipulate rankings, and that the particular methods one
uses to rank well are irrelevant. Our engagement models are based on your
individual needs and span across project based engagements, to building your
own - team of dedicated software developers, offshore development center or
forming your own software company / subsidiary in India.
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Search Engine Optimization deals with the following
issues:
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Choosing the best keyword phrases.
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Making every page a gateway to the rest of your Web site.
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Using title tags to your advantage.
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Effective Meta description tags.
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Link popularity and page rank.
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Gaining search engine rankings by making sense.
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Using duplicate content and mirror sites for SEO.
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Splash and Flash pages.
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Site maps for search engine success.
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Optimizing a framed site for high rankings.
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Creating directory descriptions.
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Eliminating 'Search Engine Spam'.
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Professional search engine optimization.
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How many words do you need for high rankings?
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Using keywords in link text.
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Optimizing dynamic content for high rankings.
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